Synchronization means that separate systems now work hand-in-hand as though they were one. It is a step above integration via export/import steps.

The standards, methods and look and feel are coordinated so that once one learns one system, it is easy to continue on with the other.

Data is typically entered only once, eliminating the time and errors involved in multiple entries for the same data.

Updates are immediate, as there is no need for exporting from one and then importing into the other at specific intervals.

Data is not lost or mismatched due to forgetting to export and import or to enter at more than one point.

Synchronization brings together the benefits of mass-marketed software funded by millions of users with the benefits of expertise involved in a smaller but more specific industry.

Synchronized software results in a richer, more comprehensive, more complete set of features at an affordable cost.